Agriculture: €186 million to promote high quality and sustainable EU agri-food products

The Commission will allocate €185.9 million in 2023 to fund promotion activities for sustainable and high quality EU agri-food products in the EU and worldwide. The Commission adopted today the 2023 promotion policy work programme which contributes to the realisation of the political priorities of the European Commission for 2019-2024, in particular the Farm to Fork strategy. The promotion projects selected in 2023 are expected to highlight and favour products complying
with objectives such as sustainability of EU agriculture, advancing animal welfare and promoting the consumption of fresh fruit and vegetables, and of healthy as well as sustainable diets. Agriculture Commissioner Janusz Wojciechowski said: “European farmers have showed great resilience in the face of several disruptions and high costs in the last year. The promotion of European agri-food products and their quality, in the EU and worldwide, is an important dimension of the Commission’s support to farmers and producers. Our promotion policy helps them in finding new markets and spreading the reputation of their products. The EU is the world’s top exporter of agri-food products thanks to our productivity and recognised excellence.”