Data is often referred to as the ‘oil of the twenty-first century’. This article reviews how personal data generate economic value for the three major parties of the digital market: online platforms (such as search engines, social networking sites, online videos, content sites) and their clients, companies and consumers.
The economic value of personal data for online platforms, firms and consumers, by C. Liem and G. Petropoulos
Source Bruegel - Jan 15, 16