Else Groen is the Director General of Independent Retail Europe and the co-chair for the retail sector of the Supply Chain Initiative, a voluntary stakeholder initiative for better B2B relations in the food supply chain. Previously, she was the Secretary General of FEACO, the European Association of Management Consultancy Companies. Before starting as a Manager, she worked for Coopers and Lybrand Europe within the team of the Euro Info Centre Project, the European Commission’s network for the information of SMEs. She started her career as a Public Affairs Adviser in the Belmont Community law firm and holds a Masters degree in Business Law from the University of Leiden.