Joanne Kubba is Senior Director of Public Policy for Uber, covering Europe, Middle East & Africa. Her core focus at Uber is to work with key governments and regulators to help define the right parameters for Uber to operate while showing the impact that the company can make in delivering economic opportunities and investment into the region. In her career, Joanne Kubba has focused on startups, entrepreneurship, and strategic partnerships across government and business. Joanne Kubba joined Eureeca, a global crowd-investing platform, as the Head of Strategy and Partnerships with a core focus on helping startups be able to grow, scale, and succeed while empowering the crowd to participate in the growth process. A significant part of her career was spent at Google as Head of Public Affairs MENA where she focused on supporting the mission to grow Arabic content online through public policy, communications, and strategic partnerships.