Patricia Hoogstraaten Vice-President at EuroCommerce and General Manager, responsible for SMEs at Vakcentrum, a professional cooperation for SME retailers in food and fast-moving consumer goods and franchises. She also fulfils the functions of Member of the Dutch Social and Economic Council and Board Member of the Royal Dutch Organisation for SME’s. Patricia Hoogstraaten has an extensive experience in the representation of the interests of SME entrepreneurs both in the Netherlands and at the EU level by having previously worked for UEAPME and the European Commission.